We get your team genuinely good at AI. Not dabbling - fluent. Hands-on training and a room full of retail and DTC operators doing the same, until Claude, Copilot, Gemini, or ChatGPT are just how the work gets done.
Trusted by 8,000+ operators at 125+ retail & DTC brands to get genuinely good at AI - not just dabble in it.
Lessons from Leading AI at a $6B Brand
Get a Quick, Hands-On Al Training
Launch Within 2 Weeks of a “Yes”
What Changes in Six Weeks
Skeptics Become Power Users
In six weeks, your non-technical people are genuinely good. Pixar-simple, zero jargon.
Taught by Operators, Not “AI Experts”
Finance learns from a finance lead. Creative from a creative. Peers at your scale, doing the real thing.
You’re Not in This Alone
Your execs swap plays monthly with leaders at other brands - CFO to CFO, CMO to CMO.
Run It Monday, Not Someday
Every lesson ships with the built output - a brand brain, an AI customer - ready to use.
Skip the $7M We Burned
Our founder led AI at Crocs and learned the hard way. You get only what works.
Catch It Before It Costs You
Audit your model, pressure-test the ads & creative, read every review - before the misstep hits your P&L.
How It Works
On-Demand Playbooks, Built for Your Role
Short, tactical videos led by Craig - foundations to advanced, then tailored to finance, creative, ops, whatever your team runs. So they apply it, not just watch it.
Copy the Build, Make It Yours
Every lesson hands you the finished output - a brand brain, a customer twin, a sales coach - to drop in and tune to your brand.
Watch a Peer Do It Live
Every week, a real finance lead or creative director runs the workflow live across top brands - then takes your questions.
Swap Plays in the Community
Trade prompts, skills, use cases and wins with operators in your exact role at other brands - and see how they’re rolling it out in real time.
Real Operators. Real Brands. Real Results. You’re in Good Company.
Every face below runs a real brand, and they didn’t just “leave a review.” They reached out to tell us how ChatWalrus sharpened their workflows, teams, and results. Real customers. Real receipts.