Led AI at a $6B Brand - Now I’ll Turn Your Team into 10x Contributors

To be honest, I joined the meeting planning to multitask since I assumed it would mostly be for our marketing colleagues. But I was so stunned by what you were doing that I had to stop everything and focus. Very impressed. You helped me realize there’s a whole world of AI beyond writing better emails!

I’ve found the tools I learned to be invaluable, and the use cases very actionable. We’ve already started implementing these practices into our workflows, and I feel like our team is on the front end of what’s to come.

You are awesome, I’ve absolutely loved this group and am pumped to see where the AI training goes!

No suggestions, just thank you so much for your time and your clear love of learning! I really enjoyed the hour, and you’ve definitely impacted how I view my ability to grow - and how I can help my company grow, too.

Loved that this session taught us “how to fish” with a practical example. Walking through the marketing use case was super helpful for the team - and even folks outside marketing got a ton out of it.

I thought it was an hour that helped me understand how to better utilize ChatGPT in both my professional and personal life. Thank you so much!

Great job. Very informative! I’ll take these learnings back and apply them.

I really appreciated your presentation and your time!

I really enjoyed the session and gained valuable confidence in growing my AI skills - thank you!

Loved the session. I was immediately able to apply some of the advice and learnings to improve a quiz prompt I was working on.

On one hand, what AI can do is scary; on the other, it’s absolutely amazing when you give it well-drafted inputs. I was impressed it could handle mis-spellings like “LMK” without issue. Overall, an outstanding presentation. The more I see, the more ideas I get about how to draft better inputs.

Great session. Very insightful!

Thank you Craig! I’ve learned a ton. The concept of AI was daunting, but you made it very digestible.

Just - thank you!

THANK YOU for your time!

It was great. You’re very approachable.

Really appreciated the time! Incredibly valuable!

It was great - thank you again!

I loved the screenshare and watching you interact with GPT. It was powerful to see how direct and matter-of-fact you were with the tool. Super helpful stuff!

It really opened my eyes to what AI can do when used effectively. As a beginner, I hadn’t considered the full range of possibilities. I truly believe our organization (and myself) could gain tremendous efficiencies by creating and using AI models of the leadership team.

Super hands-on info. All ready to be deployed.

It was so transparent, and I’m a visual learner, so the screen shares were really helpful.

No fluff. You showed us how. Real use cases. Now I feel prepared to actually start trying this!

You taught me that I can encourage my team to use AI to enhance their work, not replace them - and that I could create a mini-me and take over a small nation. For real though, if companies encourage employees to accept and adapt top-down like you were describing, it opens up a new space. This is life-altering and beyond effective when used right. Thank you!

Each AI training provides valuable insights and information that we can act on immediately.

I’ve created two custom GPTs since the session - and it’s only been an hour!

I feel like I walked away with actionable insights on how to better utilize ChatGPT - and even how to create a GPT!

I’m heavily involved in email copy and design, so what you taught us will be super helpful.

I got a ton of value out of learning about different AI use cases and seeing ChatGPT trained in real time. It was extra valuable that our company was used as the example. My mind was blown by how accurately the custom GPT interpreted our brand in such little time.

As someone at an entry-to-mid level with AI, I’m just starting to apply it more in my role. I found the session super informative and believe it could completely revolutionize how we work as a marketing team - much sooner than I expected.

I’m the right target audience for these sessions. I’m currently using ChatGPT for research, marketing strategy, and communication - but I haven’t been creating custom GPTs or using Projects.

Hugely beneficial to see, in live action, how to get the most out of ChatGPT - how to talk to it, train it, and actually converse with it. The "workshop" model works great.

The session was super approachable!

There was a lot of information and not enough time. This could’ve easily been a full-day session!

The AI training workshop leapfrogged attendees past 99% of companies in AI usage. You are the man.

I found this session really interesting, and it confirmed that AI is the future. It removed a lot of my hesitation about using it to my advantage.

As a ChatGPT newbie, it was informative.

I didn’t have any real expectations, but I definitely learned more intentional ways to use ChatGPT to leverage information.

I think the workshop was very informative and struck a good balance - showing high-level, high-impact use cases while still being approachable for beginners.

I really appreciated the workshop. It’s so useful to jump in and see what can be done quickly and in real time. I personally get so much more out of that format than from watching a video.

Craig did a great job of highlighting both the power and the infancy of ChatGPT in a way that felt empowering.

Craig’s insights were super helpful, especially the four steps he shared for learning and leveraging AI. It was great to see a forward-thinking culture that values both teamwork and technology.

Craig was great at explaining the topic - I really enjoyed his speaking style.

It was great and really eye-opening in terms of how we can better utilize ChatGPT.

I learn best by watching people do things, so this format really worked for me. I also appreciated the explanation of how the LLM works - it gave me more confidence to feed it the right inputs.

This unlocked a new understanding of generative AI for me and brought clarity that cut through a lot of noise. I appreciated the honesty about what it takes to be effective and the limitations of the tools - and also the possibilities.

Overall, I thought the sessions were powerful. I took several learnings from the first two that I can apply directly to our business.

I found it extremely helpful - not just for the specific applications you showed us, but also for jumpstarting new ways of thinking about how to use AI more effectively.

So informative and helpful! I’ve only dabbled in ChatGPT, but it was really valuable to see what it can do when guided by an expert.

It was all great! I really enjoyed learning and now have new ideas for how I can use AI to reduce some of my workload.

Very practical ways to use AI. You didn’t have to be an AI genius to get a lot of value from it. Craig provided tangible outcomes.

The live prompting and the way you communicated with ChatGPT was eye-opening - I now see how I can better give it instructions.

I found the structure - the 4 steps - very helpful. I loved that we used a real-life example and built the Brand Brain together. It was great to see the interaction and output.

Thank you for taking the time to teach our organization how to use ChatGPT more effectively. I think this will help everyone, regardless of their role, be more efficient.

It was helpful to learn how to better use ChatGPT to get more specific results.

I’ve been using ChatGPT a lot for my business recently, and I found it incredibly valuable to see how others are prompting AI to run their companies. The content was very relevant to my current work, and the timing of the session was perfect. We’re in the early stages of our startup, and with limited resources, AI is a critical tool for driving growth and efficiency.

I learned things I never considered helpful for ChatGPT, but once I heard them, they made total sense. Thank you so much - very insightful info!

I’ve been looking for a group like this, so I was so excited when Catherine mentioned it to me last week! Happy to be here - thank you!

Extremely practical and straightforward. I really appreciate your generosity of time and your interest in building connections and networks. I'm curious about how to apply this into key operational functions.

Thank you so much, Craig! The team was thrilled with the session.

Time with Craig was great! It was extremely informative.

This has been super helpful so far! Excited to keep learning.

Simple... walked through it with visuals... helped me understand how and why we’d use AI in our lives and business.

It was 30 minutes of no fluff - straight to the point.

AI is so much more than I thought it was. Mind-blowing stuff that needs to be leveraged and harnessed. I’ve never attended a “webinar” where I was this completely tuned in and walked away with so much. It’s truly making me think differently moving forward.

It was good to have my team on the call and focused on how to create custom GPTs.

It gave a lot of perspective on how ChatGPT can work within our respective teams, while also setting boundaries for its capabilities. Great stuff today!

I was completely mind-blown by the power of AI and how I need to be using it, and how I need to get employees and other senior leaders excited about it! LOVED IT.

It was really helpful to see how you input and organized information into ChatGPT. Very insightful.

I love all AI topics. This one was introductory - would love more advanced content next time. Thank you for running these!

It was great and gave me more confidence that we’re already on the right track with our AI usage. But there’s still so much to learn and test. Using AI in a professional setting feels like playing tennis with different partners - you learn more about others and how to improve. That’s what it felt like on the call. I’m more pumped than ever! :) Thanks again!

Good insights into AI and how to get started as a beginner.

The best - I wanted more. So tactical and really helped break it down. I'm still trying to wrap my head around ChatGPT (writing prompts to then feed to itself for outcomes - what?!), but you really made it digestible. I'm craving more!

I love AI but have only scratched the surface. It was so exciting hearing from you and watching someone actually do the thing in real time. I learn a lot just by observing how people use a tool.

Craig, you're amazing! I love your energy and hope to learn more from you soon!

I just graduated with an MBA in AI Leadership two months ago, and what I studied over six months, you explained to non-technical users in 45 minutes. Great job!

The Brand Brain is incredible. Your approach to AI prompting makes a lot of sense. You rock.

So much AI content is theoretical - seeing how to use it in action was super helpful. The thinking, concepts, and strategy gave us a great foundation to apply in many ways. Thanks again!

Awesome to see you put ChatGPT to work in ways I hadn’t seen before. You’re crushing it. Such a good human!

I learned more about ChatGPT as a tool, but your expertise also helped me think beyond my current responsibilities and imagine what my role could be with the help of machine learning.

Thanks so much, Craig! My team can’t stop talking about the session and how excited they are to apply the learnings to marketing content and planning.

As someone who has only used AI briefly for visuals (in Photoshop) and never for copy, I found the session super interesting. I’ve been with my company for over nine years, so I know the brand well - using AI for brand and copy purposes the way we did today was incredibly informative. I learned a lot. Craig, you were awesome! Super personable, and nothing about the session was boring. Thank you so much for taking the time to meet with us!

Great job, man. I love how you make AI very approachable.

Thank you for making me more comfortable. As a people person, AI can be intimidating because it seems to take away what I do best - but you brought a comfort level that wasn’t there before this meeting.

Thank you for your time. Your approach to AI was comforting - it made it all feel a bit less intimidating.

Thank you so much for your time and clarity. AI can definitely be a little scary, but the way you teach is so approachable. It really takes that fear away. I’m genuinely excited about everything AI can help Live Conscious and Scale accomplish.

The content was A+. Minds were blown. It’s incredibly valuable not just to hear your thoughts but to see you actually do things in real time - that’s where a lot of the magic happens, in those subtle pro moves we can observe.

This was probably the most actionable AI information I’ve received. It was simple and easy to implement. If more people received it in this format, we’d see a lot more adoption.

Incredible training, Craig. I’m just continually amazed by how intelligent, hardworking, and driven you are. Every time I speak with you, I’m more impressed. You’re doing great things and will continue to. Kudos!

It opened my mind to a new way of using ChatGPT, and I think it’ll have an incredible impact on our company. Especially because, as CEO, I'm focused on saving time and helping maintain our brand voice. Plus, we’re trying to scale without hiring a ton more people.

I’ve been reluctant to use AI and ChatGPT. As someone who often makes things harder for myself, seeing it in action and tailored to my specific use case really opened my eyes. I now see how it can unlock both efficiency and creativity - without replacing my job.

Time with Craig was super tactical. The use case was clearly stated upfront, and the rest of the session focused on how to make it happen.

The way you were using ChatGPT was really similar to my approach, so it was validating to see I was on the right track. But what helped me most were the actionable protocols, tricks, and tips you shared along the way.

I don’t sit in on a lot of AI sessions and usually just read about it from afar. This felt like I was actually in the action and walked away with a clearer idea and plan.

I appreciated the simplicity with which you broke it down. Your comment about people replacing it with Google was impactful - such a waste of the power these tools offer. While I had been using GPTs for more advanced personal objectives, the perspective of having it work for me hit differently.

This was a paradigm shift in thinking around the topic of AI.

You are an absolute LEGEND! I got more out of this than any training I can remember, and I'm actively implementing it right now for a 24-hour turnaround document that would have taken me at least a full week before!

I feel like I’ve been given permission to use ChatGPT in my role. Before this call, I still had a lingering feeling like I was “cheating.

I didn’t know any of this was possible at this level. I'm really excited to dive in further. I love how immediately applicable it is to my day-to-day work.

The session taught me how to better prompt AI to work to my advantage.

It was great and gave me more confidence that we’re already on the right track with our AI usage. But there’s still so much to learn and test. Using AI in a professional setting feels like playing tennis with different partners - you learn more about others and how to improve. That’s what it felt like on the call. I’m more pumped than ever! :) Thanks again!

Good insights into AI and how to get started as a beginner.

I love all AI topics. This one was introductory - would love more advanced content next time. Thank you for running these!

It was really helpful to see how you input and organized information into ChatGPT. Very insightful.

It gave a lot of perspective on how ChatGPT can work within our respective teams, while also setting boundaries for its capabilities. Great stuff today!

It was good to have my team on the call and focused on how to create custom GPTs.

Simple... walked through it with visuals... helped me understand how and why we’d use AI in our lives and business.

It was 30 minutes of no fluff - straight to the point.

AI is so much more than I thought it was. Mind-blowing stuff that needs to be leveraged and harnessed. I’ve never attended a “webinar” where I was this completely tuned in and walked away with so much. It’s truly making me think differently moving forward.

This has been super helpful so far! Excited to keep learning.

Time with Craig was great! It was extremely informative.

Extremely practical and straightforward. I really appreciate your generosity of time and your interest in building connections and networks. I'm curious about how to apply this into key operational functions.

Thank you so much, Craig! The team was thrilled with the session.

I’ve been using ChatGPT a lot for my business recently, and I found it incredibly valuable to see how others are prompting AI to run their companies. The content was very relevant to my current work, and the timing of the session was perfect. We’re in the early stages of our startup, and with limited resources, AI is a critical tool for driving growth and efficiency.

I’ve been looking for a group like this, so I was so excited when Catherine mentioned it to me last week! Happy to be here - thank you!

It was helpful to learn how to better use ChatGPT to get more specific results.

Thank you for taking the time to teach our organization how to use ChatGPT more effectively. I think this will help everyone, regardless of their role, be more efficient.

I found the structure - the 4 steps - very helpful. I loved that we used a real-life example and built the Brand Brain together. It was great to see the interaction and output.

Very practical ways to use AI. You didn’t have to be an AI genius to get a lot of value from it. Craig provided tangible outcomes.

It was all great! I really enjoyed learning and now have new ideas for how I can use AI to reduce some of my workload.

The live prompting and the way you communicated with ChatGPT was eye-opening - I now see how I can better give it instructions.

So informative and helpful! I’ve only dabbled in ChatGPT, but it was really valuable to see what it can do when guided by an expert.

I found it extremely helpful - not just for the specific applications you showed us, but also for jumpstarting new ways of thinking about how to use AI more effectively.

Overall, I thought the sessions were powerful. I took several learnings from the first two that I can apply directly to our business.

I learn best by watching people do things, so this format really worked for me. I also appreciated the explanation of how the LLM works - it gave me more confidence to feed it the right inputs.

It was great and really eye-opening in terms of how we can better utilize ChatGPT.

Craig was great at explaining the topic - I really enjoyed his speaking style.

I didn’t have any real expectations, but I definitely learned more intentional ways to use ChatGPT to leverage information.

Craig’s insights were super helpful, especially the four steps he shared for learning and leveraging AI. It was great to see a forward-thinking culture that values both teamwork and technology.

Craig did a great job of highlighting both the power and the infancy of ChatGPT in a way that felt empowering.

I think the workshop was very informative and struck a good balance - showing high-level, high-impact use cases while still being approachable for beginners.

I really appreciated the workshop. It’s so useful to jump in and see what can be done quickly and in real time. I personally get so much more out of that format than from watching a video.

As a ChatGPT newbie, it was informative.

There was a lot of information and not enough time. This could’ve easily been a full-day session!

I found this session really interesting, and it confirmed that AI is the future. It removed a lot of my hesitation about using it to my advantage.

The session was super approachable!

THANK YOU for your time!

Hugely beneficial to see, in live action, how to get the most out of ChatGPT - how to talk to it, train it, and actually converse with it. The "workshop" model works great.

I’m the right target audience for these sessions. I’m currently using ChatGPT for research, marketing strategy, and communication - but I haven’t been creating custom GPTs or using Projects.

As someone at an entry-to-mid level with AI, I’m just starting to apply it more in my role. I found the session super informative and believe it could completely revolutionize how we work as a marketing team - much sooner than I expected.

I got a ton of value out of learning about different AI use cases and seeing ChatGPT trained in real time. It was extra valuable that our company was used as the example. My mind was blown by how accurately the custom GPT interpreted our brand in such little time.

I’m heavily involved in email copy and design, so what you taught us will be super helpful.

I feel like I walked away with actionable insights on how to better utilize ChatGPT - and even how to create a GPT!

I’ve created two custom GPTs since the session - and it’s only been an hour!

Each AI training provides valuable insights and information that we can act on immediately.

It was so transparent, and I’m a visual learner, so the screen shares were really helpful.

No fluff. You showed us how. Real use cases. Now I feel prepared to actually start trying this!

Super hands-on info. All ready to be deployed.

It really opened my eyes to what AI can do when used effectively. As a beginner, I hadn’t considered the full range of possibilities. I truly believe our organization (and myself) could gain tremendous efficiencies by creating and using AI models of the leadership team.

It was great - thank you again!

I loved the screenshare and watching you interact with GPT. It was powerful to see how direct and matter-of-fact you were with the tool. Super helpful stuff!

Really appreciated the time! Incredibly valuable!

It was great. You’re very approachable.

Just - thank you!

Great session. Very insightful!

Loved the session. I was immediately able to apply some of the advice and learnings to improve a quiz prompt I was working on.

On one hand, what AI can do is scary; on the other, it’s absolutely amazing when you give it well-drafted inputs. I was impressed it could handle mis-spellings like “LMK” without issue. Overall, an outstanding presentation. The more I see, the more ideas I get about how to draft better inputs.

I really enjoyed the session and gained valuable confidence in growing my AI skills - thank you!

I really appreciated your presentation and your time!

Great job. Very informative! I’ll take these learnings back and apply them.

I thought it was an hour that helped me understand how to better utilize ChatGPT in both my professional and personal life. Thank you so much!

Informative. I’m just obsessed with AI right now, and I thought this was a very valuable learning session.

Loved that this session taught us “how to fish” with a practical example. Walking through the marketing use case was super helpful for the team - and even folks outside marketing got a ton out of it.

You are awesome, I’ve absolutely loved this group and am pumped to see where the AI training goes!

No suggestions, just thank you so much for your time and your clear love of learning! I really enjoyed the hour, and you’ve definitely impacted how I view my ability to grow - and how I can help my company grow, too.

It was a GREAT session!

It was super useful to see someone who actually uses AI every day.

Using real-life, real-time, tangible examples really showed the power of the tool. I liked that it was interactive, direct, and included clear next steps. Sending info in advance was super helpful.

Thank you for taking the time! It was incredibly informative and useful.

The information was clear, interesting, and specifically tailored to how I can use it at Oiselle. I feel like I learned not only about ChatGPT’s structure, but also got a great intro into strategy for getting the most out of it.

I really liked the collaborative, hands-on approach. Love that you do this!

I haven’t paid for any ChatGPT services yet, so it was great to see how to best leverage it before we try out an enterprise plan.

This was amazing. Thanks, Craig!

Thank you so much for taking the time. It’s really amazing that you do this.

I haven’t spent much time on ChatGPT, so a lot of the information was completely new. You gave us a very specific tutorial on how ChatGPT functions, and it’s clear that it can apply to many areas of business. That hour left me wanting to explore it even more.

Thank you, Craig, for being so generous with your knowledge.

I’ve been leveraging ChatGPT for several months, but I found Craig’s prompting advice very valuable - especially asking ChatGPT to act as a best-in-class marketer or copywriter.

It struck the perfect balance of broad knowledge sharing with a very specific example that brought it home.

I really enjoyed the real-life use case scenario on Hanni instead of just an introductory “how-to.” Loved the session - excited to schedule with my team!

It allowed me to see all the practical uses of ChatGPT for our marketing team. Thank you!!

It was a great window into what ChatGPT can do. I’m SUPER green on it. Would love to set up a one-on-one - I’ll reach out.

The session was very tactical in showing how I can train OpenAI around my brand’s voice and needs. I liked the specificity - other tools don’t offer much. Keep it going, dude - good stuff.

It gave me a broader view of how we can use AI for our tasks. The possibilities seem endless - I just need to learn how to use it. It sparked lots of ideas for moving forward. I really enjoyed the presentation and wish it was longer!

This session got me thinking more strategically about prompting. It created a nice framework for getting answers that are actually useful. I’ve found it hit or miss before, but seeing how overt you need to be was really helpful. I think my ChatGPT usage will improve a lot because of that hour. Thank you!

I hadn’t seen any structured approaches to using ChatGPT before. I usually just ask questions directly without setting guardrails. This will be very useful in my work. Thank you - super cool!

I learned a lot about how to interact with ChatGPT efficiently to get the responses I need.

I enjoyed seeing your process for interacting with ChatGPT and using our brand's voice as an example.

Very insightful. I’m now using ChatGPT daily when I write briefs for email and SMS.

Great session. Just scratching the surface - makes me want to keep digging and dive deeper. Learning what I don’t know gave me a great kickstart.

TBH, I got much more out of this session than expected, so thank you!! There’s a lot to think about in terms of how we can make our scrappy small team more efficient and get more sh*t done - in an aligned brand voice.

Thanks for your time! The referrals and POV on how ChatGPT will take over were super helpful.

Watching you live workshop the anatomy of a prompt was very valuable - and we got results!

This was an eye-opening experience. Craig made it simple, approachable, applicable.

I really loved it, honestly! It was truly great! Thank you!

The session was clear and packed with useful insights. I left with practical tips I can start using immediately.

It was a very good introductory session on how to use ChatGPT. I’m interested in learning more.

It gave me more confidence to just go for it and see what happens!

I was able to input my leadership traits, what I value, my staff, our website, and a directory of direct reports. The GPT validated that I already do many things right and highlighted areas for improvement. These training came at the perfect time. I'm so grateful for anything that brings efficiency and frees us up for more creative work.

Once I understood the concept in the second session, I started creating a Leadership Playbook based on my values and ways to enhance remote team management - all during the session!

Craig was on-topic, goal-oriented, and applied to real-case scenarios.